Morgan Spurlock
This guy is great fun! The talk is on the making of his movie on product placement/branding-- the one where he had companies pay to have their products placed in a documentary about product placement.
Embrace you fear-- that could be his credo, and the lesson from the film. The people who bought in saw huge returns. The *big name* companies all turned him down. Too risky, not enough "control". I also got the feeling (he shows some of his presentations) that they viewed him with total contempt, as if his very existance was an insult to their sanctity.
Showing posts with label brands. Show all posts
Showing posts with label brands. Show all posts
Friday, November 4, 2011
Friday, October 21, 2011
on marx and fetishism
Umair Haque writes:
"Commodity fetishism. A fetishized object is one which is more than a symbol: it's believed to have actually the power the symbol represents (like an idol, or a totem with magical properties). Marx claimed that under industrial age capitalism's rules, commodities became revered talismans, worshipped through transactional exchanges, imbued with mystical powers that give them inherent value — and obscuring the value of and in the very people who've worked labored over them in the first place. It's one of Marx's most subtle and nuanced concepts. Does it hold water? Again, I'll merely pointing to societies in furious pursuit of more, bigger, faster, cheaper, javascript:void(0), nastier, now, whether it's the retail temples of America's mega-malls, or London rioters stealing, not bread, but video games."
To put this in a more modern context: Brands.
The brand as a tribal god. Now there is a concept for ya!
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Ok, you might have spotted the html error. Decided to leave it in because I like the effect
"Commodity fetishism. A fetishized object is one which is more than a symbol: it's believed to have actually the power the symbol represents (like an idol, or a totem with magical properties). Marx claimed that under industrial age capitalism's rules, commodities became revered talismans, worshipped through transactional exchanges, imbued with mystical powers that give them inherent value — and obscuring the value of and in the very people who've worked labored over them in the first place. It's one of Marx's most subtle and nuanced concepts. Does it hold water? Again, I'll merely pointing to societies in furious pursuit of more, bigger, faster, cheaper, javascript:void(0), nastier, now, whether it's the retail temples of America's mega-malls, or London rioters stealing, not bread, but video games."
To put this in a more modern context: Brands.
The brand as a tribal god. Now there is a concept for ya!
-------------
Ok, you might have spotted the html error. Decided to leave it in because I like the effect
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