Excerts from Ben Elowitz's article on CNN Money
http://tech.fortune.cnn.com/2011/08/24/google%E2%80%99s-nagging-media-problem/
Google built itself on utilitarianism-- provide a quick, clean route from question to answer. Google is wedded to the algorithm
Media is build on immersing people in a rich and rewarding environment to which they want to return, where they linger.
Value the human element, connection, experience.
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