Takeaways from "It Just Works" by MG Siegler.
Apple's vision: the cloud is in the background, and doesn't matter to the user. The user grabs their device, and their "stuff" is on it. "You’re working on a document in Pages on your iPad, you move over to Pages on your Mac, and there it is. It even remembers where you were last editing. You download a song to your iPhone, you pick up your iPad, there it is."
You don't find things by rooting around in a file system, but by tagging/search, or by rooting around in a consistent (across devices) interface-thingie.
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