Morgan Spurlock
This guy is great fun! The talk is on the making of his movie on product placement/branding-- the one where he had companies pay to have their products placed in a documentary about product placement.
Embrace you fear-- that could be his credo, and the lesson from the film. The people who bought in saw huge returns. The *big name* companies all turned him down. Too risky, not enough "control". I also got the feeling (he shows some of his presentations) that they viewed him with total contempt, as if his very existance was an insult to their sanctity.
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