Wednesday, June 1, 2011

Collaborative Consumption Rachel Botsman

Graphic source (and full-szie version): 
http://www.collaborativeconsumption.com/spreadables_downloads/CC_Spreadables_Charts/CC_Chart_The_Complete_Picture.jpg

We are moving from an ownership society to a sharing society.

Ownership is a burden, and locks us into isolation. Sharing builds community.

Three avenues:

Product Services:
  The average power drill is used for a total of 15 minutes over its entire life, but most people have one. No-one wants a drill, they want a hole.
  Ownership is a burden
  We don't want the thing, we want the service/experience it offers.
  Car/bike sharing, tool sharing, sharing sharing!

Redistribution Markets
  Turn a neighborhood's DVD collection into a library

Collaborative Lifestyle
  AirB&B, skillshare, landshare, etc
 


Reduce
Reuse
Recycle
Repair
Redistribute

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